PinnedMarketing leaders. Why ChatGTP might tank you.Marketing leaders. Please pay attention. ChatGTP could turbo charge, or tank you.Feb 18, 2023Feb 18, 2023
Pinned“Marketing is what you do when you have a shitty product.”I’ll never forget hearing that for the first time. It came out of the mouth of a software engineer turned entrepreneur/CEO.Dec 28, 20201Dec 28, 20201
Silicon Valley Legend, Rick Bennett, Took Oracle From $15M In Revenue To Over $1B. Here’s HowIn Silicon Valley, Rick Bennett is a coveted secret weapon.Feb 21, 2023Feb 21, 2023
For some entrepreneurship is a way up. But for many, it is a way out.I started my first business at 18. It was a desperate attempt to survive. Not a romantic “founders journey”.Feb 18, 2023Feb 18, 2023
Most marketing is designed to be like a Marriott lobby.Nice. Obvious. Non-offensive.Feb 18, 2023Feb 18, 2023
3 Ways Marketing Leaders Avoid “The Better Trap”Companies, entrepreneurs, writers, creators, and marketers fall into The “Better” Trap any time they compete on features, price, and…Feb 18, 2023Feb 18, 2023
Volodymyr vs Vladimir: The 1st Native Analog vs Native Digital War (And What It Means For Every…The analog world used to determine what happened in the digital world. Now, the two have flipped.Mar 22, 2022Mar 22, 2022
Category Design RisingThank you!🏴☠️ In one short year you made Category Pirates:Jan 27, 2022Jan 27, 2022
Recognizing Serendipity: How To Spot “Exponential Moments”There are moments in life when it feels as though God, the Universe, or some higher power taps us on the shoulder and says, “You’re next.”Dec 26, 2021Dec 26, 2021
Personal Branding In 2022: Three Considerations(This is an excerpt from Category Pirates Mini-eBook, “The “Me” Disease: Why Personal Branding Is A Lie”Dec 23, 20213Dec 23, 20213
How Radical Generosity Builds Category Winning CompaniesMrs. See’s Candies makes 26 million pounds of chocolates per year.Dec 19, 2021Dec 19, 2021
3 Secrets To Building Billion Dollar Companies From David SacksPlenty of people in Silicon Valley would pay $10,000 to sit down and chat about business with the extraordinaryDec 14, 20214Dec 14, 20214
The Content-Free Marketing Industrial ComplexWhen was the last time you clicked on a company blog post, opened a company newsletter, or listened to a corporate podcast and said to…Dec 13, 2021Dec 13, 2021
How to spot serendipitous, exponential momentsIf you go back through your own career, you can probably pinpoint a handful of “happy accidents” that, if removed or changed, would…Dec 8, 2021Dec 8, 2021
Now Available: The Category Design Toolkit & A Marketer’s Guide To Category DesignTwo new #1 bestselling books to get you up to speed on category design in 2022.Dec 7, 2021Dec 7, 2021
Blue Ocean Strategy? How About “No Ocean Strategy” 🏴☠Category creators and category designers do not hop aboard a ship in search of “uncharted territory.”Dec 6, 2021Dec 6, 2021
