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Christopher Lochhead
Christopher Lochhead

1K Followers

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Pinned

Marketing leaders. Why ChatGTP might tank you.

Marketing leaders. Please pay attention. ChatGTP could turbo charge, or tank you. Soon. It is the new aggregator of “truth” on the Internet. (fastest growing consumer app. 100M users in 2 mths). Questions to ask ChatGPT ASAP: Brand: •Should I buy (your brand)? •Tell me about (your brand)? •Is (your brand) a…

ChatGPT

2 min read

ChatGPT

2 min read


Pinned

“Marketing is what you do when you have a shitty product.”

I’ll never forget hearing that for the first time. It came out of the mouth of a software engineer turned entrepreneur/CEO. He ended up wrapping his company around a lamp post. His entire executive team left and his investors lost money. Now he’s king shit of turd island. In spite…

Marketing

3 min read

“Marketing is what you do when you have a shitty product.”
“Marketing is what you do when you have a shitty product.”
Marketing

3 min read


Feb 21

Silicon Valley Legend, Rick Bennett, Took Oracle From $15M In Revenue To Over $1B. Here’s How

In Silicon Valley, Rick Bennett is a coveted secret weapon. If you want to psychologically attack the competition with your marketing tactics, Rick is your guy (if you can get him). He won’t bother with hesitant clients. He doesn’t do boring, safe, or average. Hire somebody else for that. Rick…

Marketing

4 min read

Marketing

4 min read


Feb 18

For some entrepreneurship is a way up. But for many, it is a way out.

I started my first business at 18. It was a desperate attempt to survive. Not a romantic “founders journey”. Not a glamorous display of polished posts detailing how I “built in public” in front of hundreds of thousands of adoring social media fans. It was taking the bus. It was sweating…

Entrepreneurship

1 min read

Entrepreneurship

1 min read


Feb 18

Build categories, not personal brands.

Here’s why: • A category creates a new market, a personal brand competes in an existing one • A category sets the rules, a personal brand follows them • A category can last for centuries, a personal brand will fade Go beyond yourself.

1 min read

1 min read


Feb 18

Most marketing is designed to be like a Marriott lobby.

Nice. Obvious. Non-offensive. And, no one (ever) said, “Wow that’s a legendary Marriott lobby”

Marketing

1 min read

Marketing

1 min read


Feb 18

3 Ways Marketing Leaders Avoid “The Better Trap”

Companies, entrepreneurs, writers, creators, and marketers fall into The “Better” Trap any time they compete on features, price, and “brand.” This comparison marketing drives down margins collectively and competitors are stuck fighting for one tiny sliver of the pie. Words that end in -er and “most/more-than” statements imply comparison. …

Marketing

3 min read

Marketing

3 min read


Mar 22, 2022

Volodymyr vs Vladimir: The 1st Native Analog vs Native Digital War (And What It Means For Every CEO)

The analog world used to determine what happened in the digital world. Now, the two have flipped. (By Category Pirates 🏴‍☠️) Part I Over the past year, we have written extensively about the bifurcation between Native Analogs & Native Digitals. Native Analogs are Baby Boomers and Gen Xers born anywhere from the 1940s all the way up to the early ’80s. Today, they range between the ages of 40…

Ukraine

7 min read

Volodymyr vs Vladimir: The 1st Native Analog vs Native Digital War (And What It Means For Every…
Volodymyr vs Vladimir: The 1st Native Analog vs Native Digital War (And What It Means For Every…
Ukraine

7 min read


Jan 27, 2022

Category Design Rising

Thank you!🏴‍☠️ In one short year you made Category Pirates: a top 0.5% paid business newsletter produce eight #1 bestsellers on Amazon #4 on the Substack business chart & helped design the mini business book category We’re grateful to all who pirate with us 🚀👊🏴‍☠️

Category Design

1 min read

Category Design Rising
Category Design Rising
Category Design

1 min read


Dec 27, 2021

Hustling in 2022

Remember when Hustler was a naughty magazine? In the business world, Personal Branding spawned offspring: Hustleporn. Gary Vaynerchuk says hustle is “the most important word ever”. Grant Cardone sells a “hustle muscle” lime green wrist band on his website. And Tai Lopez says, “hustle until the haters ask if you…

Hustle

3 min read

Hustling in 2022
Hustling in 2022
Hustle

3 min read

Christopher Lochhead

Christopher Lochhead

1K Followers

13X #1 Bestseller | Snow Leopard | Play Bigger | Niche Down | Podcaster | Investor/Advisor

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