Build categories, not personal brands.

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Here’s why:

• A category creates a new market, a personal brand competes in an existing one
• A category sets the rules, a personal brand follows them
• A category can last for centuries, a personal brand will fade

Go beyond yourself.

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Christopher Lochhead
Christopher Lochhead

Written by Christopher Lochhead

13X #1 Bestseller | Snow Leopard | Play Bigger | Niche Down | Podcaster | Investor/Advisor

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