Personal Branding In 2022: Three Considerations

1) Personal Branding Today

A Brief History Of Personal Branding

  • Eggs for breakfast? Content.
  • Out for lunch? Content.
  • Unique architecture of a building down the street? Content.
  • You, looking at yourself in the mirror? Content.
  • Cats? Content.

2) The “Me” Disease

  • Post pictures and videos of you in front of cars, boats, houses, and nice things.
  • Post pictures and videos of you traveling to desirable places.
  • Post captions that subtly (this is crucial) imply you have it all figured out (keywords to remember: financial freedom, living life on your own terms, being your best self, etc.).
  • Post everyday, multiple times per day, across as many platforms as you can. (Actually you should post 100 times. A day.)

3) You Are The Product




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Christopher Lochhead

Christopher Lochhead

9X #1 Bestseller | Category Pirates🏴‍☠️ | Play Bigger | Niche Down

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