What you’re missing.

Affluent, educated, adults.

That’s who listens to podcasts.

According to Edison Research.

For me, a good podcast can be like an eavesdropping orgasm.

There is something magical about experiencing an authentic, dialogue.

Podcasts educate, motivate and entertain in a completly new way.

You get to hang out with a few smart, funny, engaging people, AND learn stuff, laugh, all while being inspired and surprised.

Now, I love to read too.

And I love audio books.

Podcasts are different.

Not better.

Just different.

And after you fall in love with a podcast, it makes it almost impossible to listen to legacy radio.

In a podcast dialogue unexpected ideas, comments, concepts can pop up. There is a verbal serendipity that can happen.

It’s free-range.

In my experience the relationship you develop with a podcast host is also very different than the relationship you have with a writer.

When you get into a podcast, after a few episodes, the host becomes a person in your life. You trust them to “take you on a ride” on every episode.

The host becomes a curator of cool ideas, people and stories for you.

Podcasts also live in your ear.

It’s intimate.

The host becomes like a friend that you have coffee or beers with every week.

I hope you join those of us who love podcasts soon.

You might just discover a new unbounded medium, to motivate, inspire, and entertain yourself — - in a completely new way.