Why Different Wins.
If you start paying attention, you’ll see different winning everywhere.
Let us give you an example. If you’ve ever wanted a night of pirating fun in San Francisco, you can start your evening at a radically different establishment.
As you know, most restaurants try to differentiate on the typical dimensions: food quality, price, location, service, etc.
And, as you know, most restaurants fail.
But AsiaSF has been in business since 1998 and has become a cultural icon.
Is the food good? Sure. Do they serve luscious libations? Yes. But that’s not what makes them different.
Their secret is their servers.
And the experience they create. When we take people there, we like to let them discover how different the servers are — without telling them in advance.
Imagine walking into a hipish restaurant/nightclub. The place is packed.
You think, “Wow, this place is happening!”
As you’re seated, your server comes over to welcome you. She’s dressed super sexy, and she’s funny, playful, and flirty. As you are getting settled at your table, you notice that all of the servers are that way.
She gives you and your friends menus and takes your drink order.
A few minutes later the music stops.
The place gets a little quiet. You hear an instantly familiar piano riff.
Your server appears — standing tall behind the long bar in the middle of the place, towering over everyone, all eyes on her.
Then a legendary voice sings the legendary opening lyrics, “First I was afraid, I was petrified!… kept thinking I could never live without you by my side… ”
Your sexy server is dancing and lip syncing as Gloria Gaynor’s anthem pumps through AsiaSF.
You think, “Wow, never seen that before!”
The whole place is now a party. Soon you realize that all the servers are also performers.
And these performers are transgender women.
You go on to have one of the most remarkable restaurant experiences you’ve had.
And you learn yet again.
This post is based on the work of Category Pirates 🏴☠️