PinnedMarketing leaders. Why ChatGTP might tank you.Marketing leaders. Please pay attention. ChatGTP could turbo charge, or tank you. Soon. It is the new aggregator of “truth” on the Internet. (fastest growing consumer app. 100M users in 2 mths). Questions to ask ChatGPT ASAP: Brand: •Should I buy (your brand)? •Tell me about (your brand)? •Is (your brand) a…ChatGPT2 min readChatGPT2 min read
Pinned“Marketing is what you do when you have a shitty product.”I’ll never forget hearing that for the first time. It came out of the mouth of a software engineer turned entrepreneur/CEO. He ended up wrapping his company around a lamp post. His entire executive team left and his investors lost money. Now he’s king shit of turd island. In spite…Marketing3 min readMarketing3 min read
Feb 21Silicon Valley Legend, Rick Bennett, Took Oracle From $15M In Revenue To Over $1B. Here’s HowIn Silicon Valley, Rick Bennett is a coveted secret weapon. If you want to psychologically attack the competition with your marketing tactics, Rick is your guy (if you can get him). He won’t bother with hesitant clients. He doesn’t do boring, safe, or average. Hire somebody else for that. Rick…Marketing4 min readMarketing4 min read
Feb 18For some entrepreneurship is a way up. But for many, it is a way out.I started my first business at 18. It was a desperate attempt to survive. Not a romantic “founders journey”. Not a glamorous display of polished posts detailing how I “built in public” in front of hundreds of thousands of adoring social media fans. It was taking the bus. It was sweating…Entrepreneurship1 min readEntrepreneurship1 min read
Feb 18Build categories, not personal brands.Here’s why: • A category creates a new market, a personal brand competes in an existing one • A category sets the rules, a personal brand follows them • A category can last for centuries, a personal brand will fade Go beyond yourself.1 min read1 min read
Feb 18Most marketing is designed to be like a Marriott lobby.Nice. Obvious. Non-offensive. And, no one (ever) said, “Wow that’s a legendary Marriott lobby”Marketing1 min readMarketing1 min read
Feb 183 Ways Marketing Leaders Avoid “The Better Trap”Companies, entrepreneurs, writers, creators, and marketers fall into The “Better” Trap any time they compete on features, price, and “brand.” This comparison marketing drives down margins collectively and competitors are stuck fighting for one tiny sliver of the pie. Words that end in -er and “most/more-than” statements imply comparison. …Marketing3 min readMarketing3 min read
Mar 22, 2022Volodymyr vs Vladimir: The 1st Native Analog vs Native Digital War (And What It Means For Every CEO)The analog world used to determine what happened in the digital world. Now, the two have flipped. (By Category Pirates 🏴☠️) Part I Over the past year, we have written extensively about the bifurcation between Native Analogs & Native Digitals. Native Analogs are Baby Boomers and Gen Xers born anywhere from the 1940s all the way up to the early ’80s. Today, they range between the ages of 40…Ukraine7 min readUkraine7 min read
Jan 27, 2022Category Design RisingThank you!🏴☠️ In one short year you made Category Pirates: a top 0.5% paid business newsletter produce eight #1 bestsellers on Amazon #4 on the Substack business chart & helped design the mini business book category We’re grateful to all who pirate with us 🚀👊🏴☠️Category Design1 min readCategory Design1 min read
Dec 27, 2021Hustling in 2022Remember when Hustler was a naughty magazine? In the business world, Personal Branding spawned offspring: Hustleporn. Gary Vaynerchuk says hustle is “the most important word ever”. Grant Cardone sells a “hustle muscle” lime green wrist band on his website. And Tai Lopez says, “hustle until the haters ask if you…Hustle3 min readHustle3 min read
